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Now in its Eighth Edition, Essentials of Entrepreneurship and Small Business Management teaches students how to successfully launch and manage a small business with staying power. By dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by today’s most successful small business ventures, a diverse set of students can develop potent business acumen in the classroom. Essentials of Entrepreneurship & Small Business Management 6th (sixth) Edition on Amazon.com.FREE. shipping on qualifying offers. Essentials of Entrepreneurship and Small Business Management 6th (sixth) Edition by Norman M. Prentice Hall.
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For courses in Small Business Management, Entrepreneurship, New Venture Creation, and New Venture
Management.
The Foundation to Building a Successful Small Business
Taking a practical, hands-on approach to entrepreneurship, this text equips students with the tools and critical thinking skills they need to position themselves for enduring small business success.
Now in its Eighth Edition, Essentials of Entrepreneurship and Small Business Management teaches students how to successfully launch and manage a small business with staying power. By dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by today’s most successful small business ventures, a diverse set of students can develop potent business acumen in the classroom. These skills give them a unique advantage in a hotly competitive environment, transforming their passion, creativity, and ambition into the force that drives the world’s economy. Essentials of Entrepreneurship and Small Business Management contains a multitude of student- and instructor-friendly features, almost all of which have been updated in this new edition.
NOTE: You are purchasing a standalone product; MyEntrepreneurshipLab does not come packaged with this content. If you would like to purchase both the physical text and MyEntrepreneurshipLab search for:
0134422538 / 9780134422534 Essentials of Entrepreneurship and Small Business Management Plus MyEntrepreneurshipLab with Pearson eText -- Access Card Package
Package consists of:
- 0133849627 / 9780133849622 Essentials of Entrepreneurship and Small Business Management
- 0133974200 / 9780133974201 MyEntrepreneurshipLab with Pearson eText -- Access Card -- for Essentials of Entrepreneurship and Small Business Management
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Description:
This latest edition, introduces readers to the process of creation of a new venture and the critical knowledge needed for its successful launch. It provides various tools needed for entrepreneurial success. The reader is exposed to all the aspects of a small enterprise for establishing the business in a competitive environment; right from building the plan to considering the marketing and financial aspects. Features : Separate chapters on 'Forms of Business Ownership', 'Franchising' and the 'Entrepreneur' are added. A new feature 'Hands on . How to' is added to make students understand how a concept can be put into practice. Sample business plan is included in the text with full details. Integration of Business Plan Pro exercises. Eleven brief cases covering various topics. New, attractive layout includes in-margin glossary and learning objectives. CONTENTS: SECTION I The Challenge of Entrepreneurship Chapter 1 The Foundations of Entrepreneurship Chapter 2 Inside the Entrepreneurial Mind: From Ideas to Reality SECTION II Building the Business Plan: Beginning Considerations Chapter 3 Designing a Competitive Business Model and Building a Solid Strategic Plan Chapter 4 Conducting a Feasibility Analysis and Crafting a Winning Business Plan Chapter 5 Forms of Business Ownership Chapter 6 Franchising and the Entrepreneur Chapter 7 Buying an Existing Business SECTION III Building the Business Plan: Marketing and Financial Considerations Chapter 8 Building a Powerful Marketing Plan Chapter 9 E-Commerce and the Entrepreneur Chapter 10 Pricing Strategies Chapter 11 Creating a Successful Financial Plan Chapter 12 Managing Cash Flow SECTION IV Putting the Business Plan to Work: Sources of Funds Chapter 13 Sources of Financing: Debt and Equity Chapter 14 Choosing the Right Location and Layout Chapter 15 Global Aspects of Entrepreneurship Chapter 16 Building a New Venture Team and Planning for the Next Generation Printed Pages: 744. Bookseller Inventory # 11043
About this title:
Synopsis: Essentials of Entrepreneurship and Small Business Management- Prentice Hall-Thomas W. Zimmerer,Norman M. Scarborough,Doug Wilson-2009-EDN-5
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